Interested in how to create a book cover that sells? Read our book cover design guide to learn more. Another factor is this color psychology deal when the marketing alarm goes off. Concentrate on colors that create the emotional response you are looking for in your audience.
Pro-tip: When choosing a color palette to design your book cover, do proper research. Therefore, we strongly recommend following the color design adopted in your genre to meet the expectations of your target audience. The thing is that when visitors search for books in the store, they subconsciously react to the visual patterns. “Need a consulting on book cover design?”Contact us to get a free cover idea or critique How the book cover colors communicate with the audienceīefore the potential readers even open a book, something in the colors on a book cover gives them the first impression. No, we will study color theory in all its details to help your book cover become a great marketing tool. Thus, it may be challenging to define the rules and “guess” what a potential reader has in mind. It gets a bit more complicated since color perception is subconscious.
Color helps to emphasize contrasts and dynamics. It’s an essential element that you should choose consciously. The color isn’t something that you can think about later on. How to choose a color for your book cover design Stuart Bache, in his interview with Joanna Penn, shared an interesting point regarding the color theory: “You have the design perspective, and then you have the motive.”Īnd your book cover is exactly the place where you should apply those rules. Impressive, right? There’s a whole science behind colors, tones, palettes, and color combinations. For example, why do you think McDonald’s uses yellow and green without any exceptions? And why does Starbucks have a green and white combination and a beige paper cup holder? The mix of those three colors hints at relaxation and coffee break. Just think of your everyday life, particularly of all the brand logos you stumble across. The importance of colors in book cover designĬolor in the modern design world is effective means of contrast as well as a significant quality factor. Please keep reading to learn more about colors in book cover design and how to use them to promote your book effectively.
What does color theory have to do with professional book cover design in general? Have you ever wondered why most business books use dominant blue or orange colors? And why is there often a pink or red element somewhere around when it comes to romance books? How To Master The Color Theory in Book Cover Designĭo you judge a book by its cover? What about its color?